Welcome to Counting King

Meet the faces behind your
R&D claim

And learn more about our specialisms

About Us

Meet the team behind your R&D Tax Credit claim. Learn About Us, areas of expertise and who to contact depending on your query.

Gary is the head of our R&D consultancy practice. He has attended Edge Hill University and has specialised in R&D Tax Credits, grants and funding advice since graduating in 2013.

Gary particularly enjoys technology and software-based project giving his background in computing.

In his spare time Gary loves visiting new places, whether that’s a relaxing beach holiday in Greece or a hike with his dog, providing there is a pub or 2 along the way. 

Contact Gary to learn more about the claiming process for R&D Tax Credits and how our relationship will work moving forward.


Sam is the head of our R&D Analysis department. After graduating from Chester Business School, Sam has specialised in R&D Tax Credits from day one. 

He has previously led a R&D department before setting up his own firm with Gary. 

Sam is our legislation expert and knows all of the incentive nuances. There is no question that Sam can’t answer. 

In his spare time Sam enjoys spending time with his friends and family.

Get in touch with Sam if you’re unsure whether your R&D expenditure qualifies, he will be able to provide you with knowledge and expertise to maximise your benefit and help your company grow. 

Sunny is in charge of our partner relations, and our partner program that helps you and your clients grow. Sunny has 15 years of experience within Banking, IT and Telecommunications. 

His expertise spans across working with clients that range from small innovative start-ups, to large multi-national corporates. 

In his spare time, Sunny is an active family man with two beautiful children and a lovely wife. He is a BIG Manchester United fan and a huge petrol head through and through

Contact Sunny if you would like to become a Counting King partner and earn a commission for every successful referral!

Natalia Piotrowska

Liam Bell

Natalia holds Bachelor of Arts and Master of Arts degrees in Theatre, specialising in Cultural Policy and funding. She has previously worked as an assistant producer for pantomimes, musical theatre and community events across Lincolnshire/Nottinghamshire areas.

As our Marketing Executive, Natalia takes the lead on events, content creation and in addition social media management.

In her spare time, she enjoys keeping up to date with the culture and heritage sector as well as her marathon training.

Get in touch with Natalia about any events you would like Counting King to participate in, or if you’d like an insight into our own busy programme. 

Robin is our Senior R&D Tax Analyst, predominantly working in the Finance industry and especially in the last 5 years’ experience in the R&D sector.

Robin has a wealth of knowledge and expertise that will assist our clients in successfully maximising their R&D claim.

In his spare time Robin enjoys watching NFL, being a Cowboys fan, playing chess matches for his local club and spending time with his friends and family.

Get in touch with Robin for any queries regarding your R&D claim.

Liam has recently graduated from Liverpool John Moores University, with a First Class Honours degree in Business and Finance. Liam holds previous experience in consultancy work, focusing on data research and interpretation.

As our R&D Tax Analyst, Liam works closely with our clients to understand their company and processes to maximise claims. 

On weekends, don’t be surprised to see Liam out in the wild camping with friends around various stunning locations in the UK. Did we mention that he’s also participates in Brazilian Jiu Jitsu?

Get in touch with Liam with any potential claim queries. 

Nichola Priestley

Nichola is our Client Partnership Director. She holds a Bachelor of Arts in Business Enterprise and Management, and a Postgraduate Diploma in International Business and Law. She specialises in client engagement, business development, sales and marketing strategy.

Nichola has 20 years experience in business development across numerous industries, including finance, advertising and law. 

She has won an academic recognition award during her second year at University, and worked for the NHS during the Covid pandemic. There she won a Covid-19 hero recognition award and collectively won the St Georges Cross that was awarded by The Queen to the NHS.

In her spare time she enjoys travelling, reading, films, and has an interest in holistic therapies, fitness and nutrition. She loves sports and outdoor pursuit and also is a mental health advocate. 

Contact Nichola if you would like to become a Counting King partner and earn a commission for every successful referral.

We are Counting King R&D Tax Credit Consultants

Counting King R&D Tax Credits Consultants was established in 2018 and have grown year on year. We take pride in our client and partner relations and we will always put you and your business first.