We Value Your Recommendation

If you have a contact within a company that you think may qualify for R&D tax credits then we would love to hear about it!

As soon as one of our R&D experts have confirmed the company is eligible and has secured their R&D tax credits, we will share our fee with you.

Gary Hilton

R&D Consultancy Team

“We have a small team of dedicated consultants who assess eligibility for R&D projects and explain how the incentive can benefit your business. Usually your first port of call and a constant contact for any questions you have regarding the incentive on an ongoing basis.”

Our Partner Program

Counting King’s R&D tax credit partner program for business consultants and well connected professionals.

Counting King R&D Tax Consultants attribute our success and growth to working with our amazing accounting partners. However, from time to time, existing clients and professionals within the industry will spot an opportunity to recommend our services and for this we are not only grateful but appreciate the confidence you place in our service. So much so, that we reward this by paying the referrer 20% of our fee upon completion of a successful R&D Tax Credit application.

What will you receive as a counting king referral partner?

  • A generous referral commission of 20%

  • Competitively low fees for your friends or clients never pay more than they should

  • A dedicated R&D Consultant who is a main point of call.

  • 24/7 Access to our partner portal which updates you on all cases, past and present and allows you to refer in under 30 seconds!

  • A quick calculator tool which helps you and your friends or clients see what potential benefit they could receive.

  • 1 year rolling contracts, we don’t lock clients in for prolonged periods, we want to build relationships with happy clients!

How we work with our referral partners

Getting to know you and your referral

We first try to identify the relationship you currently have with the company you are referring to us. This is important as we only want to enhance this and add value.

We only contact the company and point of contact when you say it is the right time to do so, and we are not a sales team. We don’t hassle and bother as we know from experience this can be off-putting.

Once this is established, we have can confidently get in touch and explain what we offer and how much this could be potentially worth to them.

How we help your referral

As soon as we have received your referral, our priority is to bring our team up to speed with the types of innovation they have developed. With this in mind, it allows us to confirm what aspects are eligible and scope the full extent of R&D they have undertaken.

This approach allows us to carefully prepare an application which will be submitted to HMRC with all aspects considered and allow us to maximise the value your referral will receive.

Preparing an in depth preliminary review, we can mitigate as much risk as possible which promotes a safe and comfortable relationship knowing that your referral is in safe hands.

Keeping in touch

You will always know where your referrals application is up to by either liaising with your dedicated R&D Consultant or by accessing your specially designed partner portal which illustrates all of your referrals, where they are up to and what is needed to progress them.

You can even opt for monthly email reports which show you exactly where your clients are up to at a quick glance.

We establish how often you would like to be updated and only contact you when it is necessary and convenient for you.

How we help your referral

Informative Training on the incentive and legislation updates when needed. We are happy to offer practice training where we can help your team spot opportunities to further add value to your client base. This can be group sessions or one on one depending on your preference.

If the legislation changes, you will always be kept up to date via our knowledge base or your R&D Consultant.

The Rewards

By referring clients to ourselves benefits all parties.

Your client receives a generous tax benefit and in some scenarios a cash payment from HMRC. It adds value between you and your client, that they know you are always looking out for them and their business.

For a relatively quick referral, you will receive a generous proportion of our service charge (up to 25%) which will more than cover the time it takes to send the referral and financial documents. You will be able to watch your clients business grow and prosper through turbulent times. By making your clients position stronger, they will become more competitive and may lean on your expertise for expansion plans which will increase your annual fees.

Get in touch now to start your R&D Tax claim

Here’s what our clients think

Significant Benefit!

We had been told previously that we didn’t qualify for R&D tax credits by another firm in Manchester and thought that would always be the case. When speaking to Gary at a networking event he suggested we have a chat and he would double check. I am so glad we did this and we have since received a significant benefit relating to the work we carried out on our software project.


Client In Technology

Give them a call!

We didn’t think we would qualify but our accountant referred our details to Counting King and within a couple of days the process had started. We expected it to be a lot more complicated than it was but the guys really made us feel comfortable. We did struggle to think about projects but they helped us to clarify what is eligible and then before we knew it there was loads of things we had done. We have no problem in recommending Sam and his team and if anyone is thinking about applying then you should give them a call.


Client In Manufacturing

100% Recommend Counting King

Having been in the accounting industries for many years, I have seen many R&D firms come and go, but I have never seen one that looks after its clients the way Counting King does. I incorporate R&D Tax Credits into my services now and use the team at Counting King to carry out the technical work.



It’s a no brainer and everyone wins.

I have a network of clients and friends who own their own companies and it’s easy to tell them about the incentive but they always think it is too good to be true. A quick phone call from the guys at Counting King and before I know it they are already on their way to getting cash. It’s a no brainer and everyone wins.

Ben Dallow

Partner / Referrer

We received over £300k

Counting King came and visited our factory explaining they thought we would qualify. Our accountant had told us this wasn’t the case so we was sceptical. Gary explained that our product development wouldn’t qualify but the custom machinery we had build did. I am glad we double checked!

Alex Maller

Financial Director

Why Partner with Counting King R&D Tax Credit Specialists?

Counting King are trusted experts in the industry who understand you, HMRC and your clients goals and work hard to strike a balance which makes everyone happy and compliant!

100% success rate with an average claim size over £65,000.

Provide Added value to your clients

Strengthen your reputation

Stop other accounting firms poaching your clients for R&D and other compliance led work.

Create an additional revenue stream for your practice with very little work!

Our service is second to none and we will always put your client first. Site visits, additional meetings, nothing is too much trouble as we believe happy clients help our business grow too. We work with UK limited companies all over the country no matter how big or small they may be. We enjoy being part of their journey and helping them to grow and take on new and exciting challenges.

Let us take care of everything

Some of our accounting partners prefer to leave everything up to Counting King and team of experts we employ, others take a much more hands on approach and would like to be included in all meetings and correspondence.

We cater to your preferences so that you are always happy and comfortable to recommend us to your clients. In doing so, we hope to help as many people as possible with the HMRC incentive for innovation.